Having successfully debuted last year it was difficult to not come to this event without expectations, you never know with markets at Christmas.
To be honest, 2014’s event certainly wasn’t as busy as the first time around. There simply wasn’t as much footfall as the year before. Whether that was due to a number of simultaneous events happening around Stoke Newington Town Hall that weekend, the weather, or the public mood (preferring to shop online in advance rather than brave the wind, cold & rain), or our pitch positioning inside the hall, I “just” made my sales targets (Despite some stiff competition for the first time I wasn’t the only upholsterer in the village displaying upholstered furniture items) with the help of my mobile and through it ever-present social media, I was able to reach people from the event who were unable to make it down, or were simply unaware that the event was happening in the first place!
What this event always does for me is it gives me an opportunity to engage with the public at large as well as get feedback, chat about my work and upholstery in general as well as give out loads of business cards and flyers which resulted in a fair few follow-up enquiries which turned into customer sales
and the children that did turn up loved playing on the furniture!
(they’ve also really got to sort out that mulled wine though;)
My heartfelt thanks go out to Katy & Anna for helping me produce the stock during the runnup to what was a particularly busy xmas period, as well as all the great friends who bothered to come over and lend their support.
Will I take part next year if I’m offered a pitch again considering the potential setbacks? …Of course! An indoor xmas market can be the gift that just keeps on giving!
Which has got me thinking , 2015 would be great if I could find the time, energy and opportunity to take part in a few more weekend markets or even a trade fair?